Understanding Our APR - Direct Pay Day Loans Lender In UK
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Understand Our ARP

What is APR?

The APR, or Annual Percentage Rate, is the rate of interest charged for a whole year. Several countries, including the UK, are required by law to disclose their APR prior to any agreement being signed. Financial institutions keep their APR as low as possible, as a means of competition. However, when you take into account that often quite large sums are being borrowed the amount to be repaid can swiftly add up.


You'll see our APR disclosed under the calculator on the right hand side of each page. While this might seem high at first we have to remember that APR is calculated over an entire year, and our loans only last anything from a few days to the maximum of a month. Additionally the sums borrowed are only to an upper limit of £400. Consequently at an APR of 1951% a £100 loan over a week will cost you £111.66, or over a full 31 day month the sum would be £131.05. These amounts also include our fee of £6! Consequently, if you deduct that fee, you'll see that the interest charged on the £100 loan for a week would only be £5.66 - far lower than many people expect.

By using our calculator and typing both the amount required and the repayment date you can see exactly how much you need to pay on the day selected. You can additionally reduce the days you have the loan over and pay a much lower interest fee. Having that £100 loan over 3 days instead of a week, for example, would see the repayment drop to £108.42 - again including the £6 fee. The total interest for those three days is a low £2.42!

These figures go to show that Payday loans are not only affordable but they also make sense. With your mind now set at ease all you have to do is determine the amount you require and when you wish to repay it. Many people choose to make this repayment on their next payday.

Contact Us

To apply for a loan form a direct payday loans lenders, click on the "Apply Now" button on the right hand side of each page. This will take you to another page, where you either log in or register for the first time. Our easy process will only take a short time and before you know it your application will be completed and the decision with you. Monies are paid out quickly, into the bank account you will have provided. Alternatively, you can call us on 01535625789, where our highly trained staff will be happy to assist you.


Get in touch

+44 01535625789

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15 Broomfield Rd Keighley, West Yorkshire

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